Is there an end to this labyrinth?

Graphic by Tejal Kawachi

Gender refers to the characteristics of ladies, men, girls, and boys that are socially made. These social constructs vary from society to society and have a tendency to alter over time. Contamination of gender usually takes place when objects having a powerful personality are used by the incorrect gender.

Masculine and feminine roles were entirely created as a patriarchal tool to oppress and manage the way someone thinks, acts, and feels. The psychological impact of ancient gender roles leaves the genders limited to their mental potential. Since their actions are currently controlled by what’s feminine and masculine, they will not actually be able to categorize themselves in worry of tarnishing the normal views of gender roles. Additionally, for transgender folks, the ancient gender roles would hurt them their entire life because they do not identify as the sex allotted at birth which naturally makes them feel alienated in society.

People usually create broad claims on a couple of sure topics with no previous information of the referring field. In most cases, he/she is not totally responsive to the idea and yields to form false claims without any context by poorly supporting them with blemished proof. Coca-Cola is another example of how gender contamination has affected brands. Once Diet Coke was released, it had been instantly widespread amongst women. Coke saw this quality and tried to introduce it to men, however, several male shoppers did not wish for that product as a result of what they thought it had been for women. This caused Coke to reveal Coke Zero, which was marketed towards men by packing them in black cans. Marketers know that the standard way of boosting sales in any business is to separate the market by gender. For example, body wash may be a product historically purchased by women. Then corporates come up with the concept of a body wash solely for men to determine what happens. This persuaded each gender to shop for the product of their line thereby promoting sales and normalizing the gender norms.

Gender stereotypes originate from local culture and traditions. Children learn what constitutes female and male behaviour from their family and friends, the media, and institutions including schools and religious bodies. The prevalence of gender stereotypes in our culture can have an adverse effect on both girls and boys, who are constantly bombarded with messages about how they should look, behave and play according to their gender. These socially accepted and often unconscious ideas start to form in infancy. Analysis of the qualitative aspects of the male and female stereotypes revealed that the male stereotype items were stronger and more active across cultures. Across all countries, items representing dominance, autonomy, aggression, exhibition, and achievement were associated with men, and nurturance, deference, and abasement were consistently chosen to describe women.

There isn’t a single aspect of life where people can completely escape from gender roles or stereotypes. They may be subtle, but are still quite prevalent, impacting how people interact with one another at their places of work, their homes, etc. We’re in the midst of a powerful cultural moment, one in which people are beginning to embrace the fluidity of gender and that the way we identify and express ourselves doesn’t have to strictly fall under masculine and feminine stereotypes. Society must evolve and mirror this shift in order to stay with the times.

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