Are you being bugged by your peers to get into a relationship? Does the thought of finding “Love” makes you feel pressured? Well, you might have been smitten by “Amatonormativity”, a term that has been coined by the Arizona State University professor of philosophy Elizabeth Brake to put a label on societal assumptions about romance. It’s a combination of 2 words ‘Amato’, an Italian word for romantic love and ‘normativity’ meaning what’s seen as culturally normal worldwide.