Most of us would be familiar with the famous #BLM or the #BlackLivesMatter, a movement that seemed to ‘explode’ all over social networking sites (in July 2020), with unprecedented magnitude- encompassing voices and support from the protest against the systematic oppression of the black people or a sign of standing up against police brutality; but you might be surprised to know that the slogan ‘black lives matter’ was in fact fabricated in 2013. The movement seemed to blow up only last year which led to the popularization of the term – performative activism.